Social Media

We work with top brands to deliver value and drive new business. We’ll help you integrate social media into your marketing mix and business processes, help you devise a social media policy, or help you achieve max­i­mum impact with your social media strat­egy or campaigns.

 

Facebook

  • The average Facebook user has 130 friends.
  • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month.
  • Over 300,000 users helped translate the site through the translations application.
  • More than 150 million people engage with Facebook on external websites every month.
  • Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.
  • There are more than 100 million active users currently accessing Facebook through their mobile devices.
  • People that access Facebook via mobile are twice as active than non-mobile users (think about that when designing your Facebook page).
  • The average Facebook user is connected to 60 pages, groups and events.
  • People spend over 500 billion minutes per month on Facebook.
  • There are more than 1 million entrepreneurs and developers from 180 countries on Facebook.

Statistics from Facebook press office.

Twitter

  • Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps.
  • Twitter gets more than 300,000 new users every day.
  • There are currently 110 million users of Twitter’s services.
  • Twitter receives 180 million unique visits each month.
  • There are more than 600 million searches on Twitter every day.
  • Twitter started as a simple SMS-text service.
  • Over 60% of Twitter use is outside the U.S.
  • There are more than 50,000 third-party apps for Twitter.
  • Twitter has donated access to all of its tweets to the Library of Congress for research and preservation.
  • More than a third of users access Twitter via their mobile phone.

Statistics from Twitter and the Chirp Conference.

LinkedIn

  • LinkedIn is the oldest of the four sites in this post, having been created on May 5 2003.
  • There are more than 70 million users worldwide.
  • Members of LinkedIn come from more than 200 countries from every continent.
  • LinkedIn is available in six native languages – English, French, German, Italian, Portuguese and Spanish.
  • Oracle’s Chief Financial Officer, Jeff Epstein, was headhunted for the position via his LinkedIn profile.
  • 80% of companies use LinkedIn as a recruitment tool.
  • A new member joins LinkedIn every second.
  • LinkedIn receives almost 12 million unique visitors per day.
  • Executives from all Fortune 500 companies are on LinkedIn.
  • Recruiters account for 1-in-20 LinkedIn profiles.

Statistics from LinkedIn press centre and SysComm International.

YouTube

  • The very first video uploaded was called “Me at the Zoo”, on 23rd April 2005.
  • By June 2006, more than 65,000 videos were being uploaded every day.
  • YouTube receives more than 2 billion viewers per day.
  • Every minute, 24 hours of video is uploaded to YouTube.
  • The U.S. accounts for 70% of YouTube users.
  • Over half of YouTube’s users are under 20 years old.
  • You would need to live for around 1,000 years to watch all the videos currently on YouTube.
  • YouTube is available in 19 countries and 12 languages.
  • Music videos account for 20% of uploads.
  • YouTube uses the same amount of bandwidth as the entire Internet used in 2000.

Statistics from YouTube press center.

Blogging

  •   77% of Internet users read blogs.• There are currently 133 million blogs listed on leading blog directory Technorati.
  • 60% of bloggers are between the ages 18-44.
  • One in five bloggers update their blogs daily.
  • Two thirds of bloggers are male.
  • Corporate blogging accounts for 14% of blogs.
  • 15% of bloggers spend 10 hours a week blogging.
  • More than half of all bloggers are married and/or parents.
  • More than 50% of bloggers have more than one blog.
  • Bloggers use an average of five different social sites to drive traffic to their blog.

Statistics from Technorati’s State of the Blogosphere 2009.

Bonus Facts

  • 90% of Internet users know at least one social network.
  • The average social user has 195 friends.